SEO Success Story - 350% increase

taxi seo success case study

A Success Story of Web Design and Ongoing SEO Work - London Taxi Firm

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The client employed me to redesign their existing website and construct and implement a Search Engine Marketing Campaign to increase traffic and therefore increase business.

Over the 3 years since the SEO campaign started, the client`s website has seen an overall traffic increase of 350%.

The main search engines were targeted including Google, Yahoo and Bing. Search engine optimising and a marketing campaign brought the site into the limelight with regards to the search engines. This included a process of link building, content writing, coding, keyword analysis etc. I successfully targeted many of the client`s key phrases, especially by reaching page 1 in the most important search engine, GOOGLE.

Client Profile:

INDUSTRY: London Transport
CLIENT SIZE: Small to Medium Sized London Taxi Firm
LOCATION: The Whole of London and the South East of England
DURATION: Ongoing Campaign
SUCCESS: Total - Need to Hire More Staff and Expand

SEO Marketing Campaign Included:

  • SEO friendly web design and coding
  • Comprehensive site analysis to highlight any issues
  • Hand coded XHTML & CSS,that adheres to web standards and also being search engine friendly
  • On page optimisation of coding
  • Title and Meta Tag optimisation
  • Keyword Analysis and Research to highlight the best keywords to target
  • Quality link building
  • Social Media Marketing - Twitter and Facebook set up
  • Competitor`s analysis to highlight strengths and weaknesses they possess
  • Location targeted keywords and pages

Recent Projects

  • Grand Prix Adventures. A redesign of a previous website that was developed for GPA by a different company, they needed the site modernising and more professional looking.


  • Regent Comms. A midlands based electrical contractor needed a new website to portray in a professional way the skills and experience they have to offer their clients. The original site that I developed for them was done about 8 years ago when they were focusing more on the telecom industry.


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